Bobbi Brown’s Jones Road Launches First Hair Product With Stylist Hervé Claude

Posted on November 14, 2022.

The makeup guru’s direct-to-consumer company Jones Road is teaming with hairstylist Hervé Claude, who has worked on many of Brown’s campaigns over the years, to launch Universal Hair Balm, an all-in-one styling cream priced at $34 and available on JonesRoadBeauty.com Wednesday. As well as Brown’s first hair product, it’s also Jones Road’s first collaboration.

“I have been working with Hervé for a long time. He’s my first go-to and we have a very good relationship,” Brown said of Claude. “Every time we got together he would talk about this hair product that he had an idea for. I would ask him about it and he would always run into a wall, whether it was because he didn’t know what lab to go to or it cost too much money. One day I said to him, ‘OK, we’re going to do a collaboration and we’re going to do this together.’ He knew exactly which formula he wanted because I do not have the expertise in hair.”

Source: WWD